The sudden and uncalled for invasion of Ukraine by Russia has led to many businesses supporting various international economic sanctions. The gaming industry was specifically mentioned by Deputy Prime Minister Mykhailo Fedorov in his appeal to businesses to denounce the brutal and unprovoked attack by Russian forces on Ukraine. Fedorov urged gaming companies for a temporary block of operations in Russian territories, including sales and accounts. How have some of the most influential gaming companies and AAA-game publishers responded to this appeal from Ukraine? Read on to find out more.
CD Projekt Red and GOG
CD Projekt Red, publisher of the popular The Witcher and Cyberpunk 2077 games, took to social media to clarify its position in response to the Russian invasion of Ukraine: This includes business operations of its subsidiary, the online gaming DRM-Free platform GOG. On CD Projekt Red’s investor announcements, the company estimates its cumulative share of Russia and Belarus through GOG.com over the past 12 months was 5.4% and 3.7%, respectively. Days prior to the support of economic sanctions against Russia and Belarus, CD Projekt Red had committed donating to Ukraine. The company donated 1 million PLN (around US$220,000) to Polska Akcja Humanitarna (PAH), the Poland-based humanitarian institution that is one of the most active currently on the ground amidst the conflict.
In solidarity with all victims of this act of aggression, the CD PROJEKT Group has decided to support humanitarian aid efforts by donating 1 million PLN to the @PAH_org (1/2) — CD PROJEKT RED (@CDPROJEKTRED) February 25, 2022 Furthermore, GOG is teaming up with game developers to provide the profits from games such as Darkwood, Mousecraft, Slipways, and The War of Mine as donations to Ukraine.
Profits of these titles will be donated to the Red Cross 👉 https://t.co/ANlLsMBrGC pic.twitter.com/Ev2k1UraZI — GOG.COM (@GOGcom) March 2, 2022
Electronic Arts
Another major gaming company, EA Games, has declared its position in denouncing the Russian invasion. In a statement that can be found at Electronic Arts’ website, the company outlines its shock at the conflict and its support for Ukraine. Moreover, EA Games has stopped all new sales and content in Russia and Belarus: The statement from Electronic Arts goes on to detail that it will be making changes to popular sports titles such as FIFA and NHL games. Russian teams will be removed from the roster of these games and EA will be evaluating other titles and areas where they can do the same.
Microsoft Xbox
In the aforementioned appeal for support and help, the Ukraine Prime Minister Myhailo Fedorov specifically mentions Xbox:
You are definitely aware of what is happening in Ukraine right now. Russia declare war not for Ukraine but for all civilized world. If you support human values, you should live the Russian market! pic.twitter.com/tnQr13BsSv — Mykhailo Fedorov (@FedorovMykhailo) March 2, 2022 In response to this call and what could have the widest implications thus far, Microsoft and Xbox have suspended sales of their products and services in Russia. In a blog post at the Microsoft official website by Brad Smith, President and Vice Chair of Microsoft, he states: In addition to the halt of sales, Microsoft will actively support Ukraine to beef up its cybersecurity assets and help protect against the cyberattacks from Russia: We believe we are most effective in aiding Ukraine when we take concrete steps in coordination with the decisions being made by these governments and we will take additional steps as this situation continues to evolve. Smith also reinforced Microsoft’s commitment to provide resources and financial aid to the United Nations, Red Cross, and other NGOs currently on the ground in Ukraine.
Other sanctions in the gaming and entertainment industry
While Sony has not formally declared joining the other gaming companies that have denounced the invasion of Ukraine, it appears something will be forthcoming. The gaming giant was due to debut Gran Turismo 7 in Russia along with the rest of the world, but the game has been pulled from Playstation Russia Store.
— GamesIndustry (@GIBiz) March 4, 2022 Moreover, the sanctions against Russia and support for Ukraine have not been limited to gaming companies. Warner Bros. Pictures already pulled the release of the Robert Pattinson led superhero film The Batman in Russia.
